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Three Strategies to Improve the Performance of Your Affiliate Site Empire

Published April 18, 2017 in Small Business Advertising - 0 Comments

Once you get a taste of passive income through building affiliate sites, it’s difficult to avoid the temptation of building more and more in pursuit of an affiliate empire.

After all, once you’ve learned the tools of the trade and unlock profitable niches, why wouldn’t you want new sites to reap more revenue?

Bear in mind, however, that building a successful series of affiliate sites doesn’t necessarily mean you can sacrifice quality for the sake of quantity. Similarly, the bigger your empire becomes, the more likely you are to spread yourself thin and ultimately burn out.

Remember: affiliate sites represent businesses.

Between savvier users who are skeptical of affiliate advertising to Google’s crackdown on spammy content, those looking to make money online via affiliate sites need to be incredibly careful in regard to how to run their respective businesses.

Whether you’re facing a slump or fear that you may be on the verge of burnout, consider the following strategies as solid starting points to improving the performance of your affiliate sites.

Step Up Your Project Management

If you’re running multiple sites, chances are you’re juggling a variety of relationships to help keep your sites afloat. From content creators to link-building partners, there’s plenty to keep track of that could potentially get lost in translation if your communication and project management aren’t up to snuff.

Consider, for example, the following steps you can take to keep better track of your work such as…

  • Using project management tools such as Trello, Basecamp and Asana to track the project and performance of your affiliate teams
  • Employing strategies such as the ripple project management model to ensure accountability on behalf of your team
  • Help determine action items and milestones on a regular basis (for example, how many new pieces of content per week or link-building outreach emails per month are realistic for you)

Supercharge Your Content

As noted, Google’s content crackdowns are no joke; likewise, affiliate sites should consider shaking up their content strategies if their traffic has grown stagnant.

For example, if you’ve been relying on short-term, 300-word blog posts, perhaps develop some long-form pillar posts (between 3,000 and 5,000 words) that are rich with information and keywords. Such posts have massive SEO and link-building potential if written well.

Similarly, it also pays to have proper writers on deck who understand the in’s and out’s of your niche. Ideally, your writers have a pulse on your industry and can, therefore, create topical content which readers actually want. The more relevant your content, the more likely you are to snag links and social shares.

If you’re currently sitting on a bunch of old blog posts, also consider revising your old content for SEO purposes or including new opt-in opportunities to ensure that you’re making the most of each and every piece on-site.

Embrace the New World of Networking

Finally, consider the importance of social networking when it comes to affiliate sites. Private Facebook groups can be a potential goldmine once you’ve ironed out your niche and position yourself as an influencer within relevant Facebook groups.

Strive to target small groups with your site and content over time, as they’ll be more likely to engage with your content once they see you and your site as a familiar face.

Given the million moving pieces of any given affiliate empire, it’s important to understand the essential steps to keeping your sites fresh.

Whether you’re facing stiff competition or self-doubt on your own behalf, focusing on these three areas will help keep your sites up and running for the long haul.

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