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Every business needs to showcase its products or services well. The chance to do that depends on the time the customers spend with your business. Imagine a store that allows its customers to browse through all the products at their ease and hence keeps them engaged. Let’s try and understand the user engagement definition with an online example.
In an online setup, however, the amount of time spent gets considerably reduced due to the limitation of the online document real estate, or the web page area.
The user engagement definition hence stands for the website layout strategies which ensure optimal display of business offerings to keep the consumer interested in staying on the website for a longer time.
To understand the user engagement definition mainly has three elements, these can be termed as the engagement cycle:
At this stage, engagements include sending thank you emails and cross-selling a related product. This is a good time to ask for a review or feedback.
Once the conversion has been achieved, the users can be kept in touch with using push notifications of informative blogs, sharing important short and crisp pieces of trivia.
This ensures their trust in you being a thought leader and an influencer.
While each business is unique, to keep a user engaged, one must get the customer what she wants. Facilitation is the key. Constant iterations made using the website analytics data lead to the correct user engagement definition for each business.