All posts in "Small Business Advertising"

Three Strategies to Improve the Performance of Your Affiliate Site Empire

Published April 18, 2017 in Small Business Advertising - 0 Comments
king lear

Once you get a taste of passive income through building affiliate sites, it’s difficult to avoid the temptation of building more and more in pursuit of an affiliate empire. After all, once you’ve learned the tools of the trade and unlock profitable niches, why wouldn’t you want new sites to reap more revenue?

Bear in mind, however, that building a successful series of affiliate sites doesn’t necessarily mean you can sacrifice quality for the sake of quantity. Similarly, the bigger your empire becomes, the more likely you are to spread yourself thin and ultimately burn out.

Remember: affiliate sites represent businesses. Between savvier users who are skeptical of affiliate advertising to Google’s crackdown on spammy content, those looking to make money online via affiliate sites need to be incredibly careful in regard to how to run their respective businesses.

Whether you’re facing a slump or fear that you may be on the verge of burnout, consider the following strategies as solid starting points to improving the performance of your affiliate sites.

Step Up Your Project Management

If you’re running multiple sites, chances are you’re juggling a variety of relationships to help keep your sites afloat. From content creators to link-building partners, there’s plenty to keep track of that could potentially get lost in translation if your communication and project management aren’t up to snuff. Consider, for example, the following steps you can take to keep better track of your work such as…

  • Using project management tools such as Trello, Basecamp and Asana to track the project and performance of your affiliate teams
  • Employing strategies such as the ripple project management model to ensure accountability on behalf of your team
  • Help determine action items and milestones on a regular basis (for example, how many new pieces of content per week or link-building outreach emails per month are realistic for you)

Supercharge Your Content

As noted, Google’s content crackdowns are no joke; likewise, affiliate sites should consider shaking up their content strategies if their traffic has grown stagnant. For example, if you’ve been relying on short-term, 300-word blog posts, perhaps develop some long-form pillar posts (between 3,000 and 5,000 words) that are rich with information and keywords. Such posts have massive SEO and link-building potential if written well.

Similarly, it also pays to have proper writers on deck who understand the in’s and out’s of your niche. Ideally, your writers have a pulse on your industry and can, therefore, create topical content which readers actually want. The more relevant your content, the more likely you are to snag links and social shares.

If you’re currently sitting on a bunch of old blog posts, also consider revising your old content for SEO purposes or including new opt-in opportunities to ensure that you’re making the most of each and every piece on-site.

Embrace the New World of Networking

Finally, consider the importance of social networking when it comes to affiliate sites. Private Facebook groups can be a potential goldmine once you’ve ironed out your niche and position yourself as an influencer within relevant Facebook groups. Strive to target small groups with your site and content over time, as they’ll be more likely to engage with your content once they see you and your site as a familiar face.

Given the million moving pieces of any given affiliate empire, it’s important to understand the essential steps to keeping your sites fresh. Whether you’re facing stiff competition or self-doubt on your own behalf, focusing on these three areas will help keep your sites up and running for the long haul.

4 Traffic Tips for Affiliate Marketers Stuck on a Shoestring Budget

Published April 5, 2017 in Small Business Advertising - 0 Comments
Shoestring budget

The dream of passive income via affiliate marketing often is just a dream for those who aren’t willing to put in the legwork.

However, with enough dedication and know-how, it is possible to create a strong stream of revenue from your site.

That being said, it often becomes difficult for affiliate sites to truly take themselves to the next level without spending some money on paid channels (think: Facebook ads, for example). This often becomes the make-or-break moment for affiliate marketers who must decide whether they’re going to take the plunge or remain satisfied with tepid traffic.

Thankfully, splashing cash isn’t the only way grow your affiliate site.

Whether you’re being squeezed by new small business regulations and taxes or you simply run your affiliate empire on the side, there are strategies that can help you boost your site’s traffic without spending much more than your time.

Focus on More Long-Tail Keywords

Running a niche blog that succeeds today often requires you to get pretty specific in terms of topics and keywords; however, there’s a chance that you’re missing out on potential traffic by not focusing on more long-tail keywords.

Although targeting queries that only get a few dozen searches per month may not seem like a solid strategy, consider that those hyper-targeted users have a specific intent and are therefore more likely to seek out your site if you’re creating relevant content for them. Spend some time in Google’s Keyword Research tool to see what long-tail keywords you may be missing out on and start there.

Republish Your Content

There are tons of avenues to publish your content beyond your site’s blog that won’t hit you with a search penalty. For example, you can re-purpose your content on platforms such as LinkedIn and Medium to get in front of new eyes.

However, private Facebook groups may very well represent one of the greatest growth hacks for affiliate marketers today. By republishing your blog content in niche groups without links, as to avoid being potentially hidden by Facebook’s algorithm, you get in touch with your audience directly without seeming like a spammer. This ultimately brings traffic back to your site and helps build your authority within your niche.

Consider a Link-Building Campaign

If you think that you can truly outdo your competition without building links, you’re going to find yourself sorely disappointed as your site remains stagnant in the SERPs. The solution? Iron out some time on a daily basis to focus on link-building beyond social media.

Whether through strategic commenting or sending a few email pitches per day, the small steps you take to sew the seeds of new links now can pay big returns in the long-term.

Smarten Up Your Social Game

Despite popular belief, there is a time and place for social media for affiliate marketers. While social shouldn’t be a total time-sink, you should strive to have a relevant presence for your audience members to engage with you. By taking the time to tweet, retweet and respond to relevant content and influences within your niche, you show that you represent a human running a business and not just a money-hungry bot.

Don’t let your tight budget keep your affiliate site down. By harnessing the power of free traffic and spending your time wisely, you can grow your site while still keeping yourself out of the red.

The Five Essentials of Starting an Affiliate-Based Business in 2017

Published March 14, 2017 in Small Business Advertising - 0 Comments
The Five Essentials of Starting an Affiliate-Based Business in 2017

“It’s too late to get into affiliate marketing. I mean, that ship has sailed, right?”

Wrong.

Sure, it’s not 2005 anymore, but despite popular belief, there’s still plenty of opportunities to make money in the affiliate space. That is, if and only if you’re taking a modern approach to marketing.

After all, affiliate marketing represents a massive industry although it has evolved drastically within the past few years. Between the meteoric rise of social media marketing and the popularity of ad blockers, it’s rather difficult to replicate the niche sites of the mid-2000’s. Once you consider Google’s crackdown on spammy content and a savvier blogosphere in general, scoring with affiliates feels like an uphill battle.

However, if you follow the strategies of modern affiliates, you can grow a following and some passive  income in the process.

So, where do you start?

Legal Protection First and Foremost

Affiliate marketing represents a business, plain and simple. Therefore, you need to treat your affiliate site like a proper business instead of a side project.

The affiliate space can be somewhat volatile, and therefore it pays to separate your personal assets from that of your business assets. For example, you may want to incorporate your business as means of protecting your wealth. Not only do you look more professional to potential clients but could also save yourself from some potential headaches down the road.

Your Niche Needs to be Super Specific

From affiliate outlets such as ClickBank and Commission Junction to platforms such as Amazon, you can build an affiliate empire around just about any product. Having a hyper-specific niche will ultimately help you stand out in the SERPs and against competitors alike.

Although sites with broad niches have more potential for keywords, ranking against sites that have been around forever is just about impossible. For example, you’d have a much better time building a following and gaining search engine steam with a site centered around “herbal weight loss for women” versus “women’s fitness.”

Know Who You’re Going to Hire

Being an affiliate marketer doesn’t mean being a lone wolf, especially in a modern era where ranking for keywords and distributing content oftentimes requires us to have serious connections. Especially if you’re in a crowded niche, you can’t expect to do everything by yourself.

Rather than go it alone, consider how hiring content writers, designers and other affiliate marketers can help you grow. Think about it: you’ll quickly burn yourself out on content alone if you try grinding out dozens of articles per month while still trying to handle the day-to-day operations of your business.

For instance, it may also pay to hire a virtual assistant to do some of the heavy lifting for you. Thankfully, sites such as Fiverr and Upwork allow you to hire freelancers on the cheap to help ease the burden of your workload.

Set a Budget

All things considered, you do need to set some sort of budget to keep yourself in check.. When those first few affiliate payments start coming in, it’s tempting to overspend and spread yourself thin.

By setting limits, you ultimately avoid sinking money into a site that doesn’t pay long-term returns. Whether you wait for organic traffic or decide to go with paid ads via Facebook or AdWords, you need to test carefully before you splash too much cash.

Apply Growth Hacking Principles to Your Affiliate Site

The concept of growth hacking is all the rage right now in the world of marketing. In short, growth hacking is rooted in the idea of marketers not having to reinvent the wheel but rather rely on as many free channels as possible. In other words, you only pay for marketing when you need to scale.

The wealth of free channels out there to grow your business, especially social sites such as Facebook and Instagram, are a solid starting point to building your following which won’t cost you a dime.

Affiliate marketing in 2017 can be profitable for savvy affiliates who treat their sites like legitimate businesses. By taking a cautious approach and protecting yourself, you can go build your empire with peace of mind.

 

What Is The Most Effective Advertising Method For Small Business Owners?

Published February 20, 2017 in Small Business Advertising - 0 Comments
Mad About Business Online

Although there are numerous advertising methods out there, all of them are not suitable for small business owners. Get automatic viral instagram from socialproof and your start-up can grow a lot faster. A start-up business or a small business doesn’t have millions of dollars to spend on advertising similar to the big players in the market. This is why they need to look for an affordable but effective advertising method to promote their business. If a small business owner wants to take his/her business to the next level, there is no better advertising method than search engine marketing. This article provides an overview of the most effective advertising method for small business owners.

Social Media, SEO, and Sales Funnels

There are a few methods to grow your business when your budget is tight. Social Media will drive traffic. SEO gives you a long term plan for gaining traffic consistently. Sales Funnels are your number one need in order to convert the traffic that you do get.

Paid traffic is the last option. This option cost the most but can get you started right away. Don’t just do paid traffic. Buy traffic now and engineer you site to last and get traffic forever.

Forever Traffic is SEO

Search engine marketing is categorized into two advertising methods – search engine optimization (SEO) and pay per click (PPC) advertising. Pay per click is not the best method for a small business since the investment is much higher compared to search engine optimization or SEO. PPC is a great method to test your landing page and keywords that convert. Unless you are well-experienced in PPC, you should not dabble in it since PPC can burn a hole in your pocket when done incorrectly. This leaves a small business with one of the most effective and affordable advertising methods in search engine optimization.
SEO helps improve the brand awareness and online presence of a small business which is essential for a start-up business. SEO helps a small business compete with the big boys in the industry. Even if you operate your small business from a spare room in your home, you can take away customers from a massive brand and make them your own. Of course, you should have a good product or service for this purpose. This is how the internet helps today’s small businesses. SEO is one of the cheapest and highly-targeted advertising methods best suited for a start-up or small business. It improves your conversion rates, sales, and profits in the long run.

SEO is Global!

SEO helps you reach new markets across the world. No matter from which part of the world you operate, you can sell your products or services to a wider section of consumers in the world thanks to SEO. Also, your business operates 24/7, and 365 days a year on the net. You can sell your products or services even when you are asleep. These are some of the most important advantages offered by search engine optimization.
SEO helps take your website to the first page in the search engines. Consumers usually trust the websites that are ranking higher in the search engines. Hence, SEO helps build trust in your brand. Consumers will begin to trust your brand more when you are on the first page of Google or the other search engines. Trust is an essential factor in this competitive business environment. It helps increase your sales, conversions, and profits as a result. This is why you need to use SEO to promote your small business on the net.
Instagram is an up and coming way to generate B2B Leads for your sales funnel. SEO is the king and will always rule the top of the traffic generation concepts.