How to Choose a Website Name

Published June 28, 2017 in Business , Content marketing - 0 Comments

Choosing an excellent domain name for your business internet site can be very tough, but it is nonetheless essential in order to set things right for your online expansion. After all, you need it to work effectively in order to achieve your goals. In this article, my partner and I will explore the various aspects that you need to be considering, every time you try to decide on the ideal domain name. We will furthermore take you through the particular steps we employ when choosing a great domain name for our own internet sites.

Overall, what we are trying to attain is to get an internet domain name which adequately identifies our product or service, will be broad enough to allow for growth for our product or service, is easy enough for someone to recall, and contains vital keywords/phrases. From a web marketing point of view, there are also concerns of business and merchandise branding that could be brought in directly to form part of these standards. From an SEO point of view, it may be safer to use an old or proven domain name which has been registered for a long time and also already known by the search engines as they tend to be graded higher by Google and other search engines.

In this article, my partner and I shall talk about choosing the best and freshest domain name you could without contemplating your individual marketing and advertising or manufacturer requirements.

To accomplish the following steps, I like to use a couple of web browser windows and a worksheet program. It is usually necessary that you sign-up and log on to certain internet sites, and these are typically well-known and also respectable internet sites, so you can generally lay your trust on them.

Step one: Open the Overture Site, go to the Inventory, and find the keyword volume checker. Type in your merchandise name or the service that you offer and click on submit. Copy the final results on your spreadsheet.

Step two: Load WordTracker within your browser, and, using the trial offer account or a regular account, log in. Now, using the wizard, type in the product or service you entered in the earlier step. Run the wizard, and again, copy the results into a fresh space inside the spreadsheet.

Step three: Load up Google AdWords in your web browser. Navigate to tools->keyword. Type in the keywords used in the two steps earlier. Ensure that all word and phrase synonyms are checked. Copy all terms and your selected keywords and phrases, and click further to see the estimated search site visitors. Copy all final results into a fresh space on the spreadsheet.

Step four: Using the worksheet, we should have gotten three filled pages. What we are looking to carry out in this stage is to omit all information that are irrelevant or inconsequential by getting rid of them from your spreadsheet.

Step five: Sort these lists by search volume. Working from top to bottom, showcasing and copying to an available space inside the spreadsheet, you will find the most-searched about and appropriate phrases that you should base your domain name around. Repeat step five to get the top 10-15 terms and keywords and phrases.

Step six: Recognize your marketplace. Are your consumers searching for your product or service only around their neighbourhood, or perhaps they do accept international vendors as well? Having identified your audience, you can make use of this information to come up with your website extension (.co.uk, .net, .com.au and so forth) in the next stage.

Step seven: Applying the completed list from step 5, you might already have found a market with minimal competition. What you want to do next is to remove all the spaces between your keywords and put them into your favorite domain name search tool. Check them and see if you are lucky enough to discover which ones of them are available for you to sign up for. If the highest-searched term is still obtainable, and it firmly relates to the product/service you offer, you should get it right away. If none of the best domain names is accessible, then make use of a dash between terms and also try out adding extra words to the website (e.g., like “the” or perhaps “buy”) to get as near to the highest-searched about term you possibly can. You also can try rearranging the words included.

By now, you must have 10 domain names for your website to pick from, and you should be quite positive that they are strongly-related to your product or service, consist of highly-searched keyphrases, and are concisely describing the products/services that you offer. If you are still confused which one to pick, then constantly go for the one that contains the keywords that attracts the highest demands first.

Anatomy of the Best Sitemap

Published June 26, 2017 in Business , Content marketing - 0 Comments

The sitemap is a helpful guide used in producing easier navigation for a website. It contains all the elements of the web site. This includes all the incorporated links directing to the site’s major components and subsections.

A website’s sitemap is useful and important. It can make it easier for people to visit and get around the website. This simple navigational help ensures that the visitors stay on track as to where they are currently, and also as a directory to help them look for that information or webpage they really wanted to see. Visitors who instantly find the data that they require within a website generally results to a higher possibility of them coming back for another visit.

Numerous website managers, designers, as well as webmasters don’t fully take advantage of having a great sitemap. For most of these people, merely supplying a list of links that do not truly give laudable service to people visiting the site is sufficient. In their minds, as long as the search engine spiders find all their web pages, they feel contented. However, wouldn’t it be much better if you can style a sitemap web page that is not just act as a big assistance to your visitors but increases the overall worth of your website at the same time?

The actual characteristic of a great sitemap is that every link comes with an accompanying explanation about the focus of the website and the information covered on the page. This can help visitors that pays your website a visit and can be a feature they would eventually depend on to easily navigate through your webpages.

Let’s take a look at two good examples:

Example One

  • Link with absolutely no description
  • Rock and roll music

Example Two

  • Link to description
  • Rock and roll music. A brief history of UK rock songs, including The Beatles, David Bowie, Rolling Stones, U2, and Duran Duran—the very best British groups and rock and roll acts ever. Trace exactly how rock songs in Britain have developed.

There is a particular difference if you try to observe the two examples. Actually, from a mere look at the 2 examples, it’s too obvious that the latter example is much more effective in providing adequate information to its site visitors. Website visitors may appreciate the type of listing highlighted in sample two. This is because many people prefer such listing design since it is easier to get around. No one wants to visit a web site and see the sitemap presented much like the first sample because there is a serious lack of information.

Additionally, there is an added bonus to making a detailed sitemap: It helps raise your search engine results page position.

By building your own sitemap in such a way that you simply put all the hyperlinks to associated pages, you are essentially making a well-designed sitemap page. Let’s say that you have 7 web pages that all connect with British rock and roll music. Putting it all up, you will make an English rock songs theme page. This kind of web page will have the actual element the search engines consider important for a higher ranking web site: text rich in keywords.

It’s smart to make a great sitemap. Being aware and exerting efforts to create one will provide great benefits for your website in the long run.

15 Ideas to Drive Traffic to Your Blogs

Published June 23, 2017 in Business - 0 Comments

There are many elements that make blogs a much better choice for a presence online than regular websites. The speed the blogs tend to be indexed, their capability to submit to blog directories and regular directories, pings as well as trackbacks, are just a few to mention. All these small advantages can help generate more traffic for your blogs. Listed here are 15 well-liked techniques that you should use for  your blog today:

 

1) Produce at least four keyword-rich posts each day. Most of the leading blogs (for example, Daily Kos, Boing Boing, as well as Instapundit—these websites actually get tens of thousands of site visitors per day) submit an average of thirty small 100-150-word posts each day according to a post that shares some valuable information from professional bloggers, which you can find at http://TNL.net.

 

2) Submit to My Yahoo! Whenever you submit your personal RSS feed to My Yahoo! it is listed in Yahoo’s pages and search results.

 

3) Submit your posts to Google Reader. Whenever you submit your personal blog RSS or Atom to Google Reader, it helps to get your site indexed by the search engines.

 

4) Add related backlinks to your blog from websites that are similar to yours! Although it might take more time than submitting to some search engine once, this method is probably the best way to drive traffic toward your site. Make use of software, for example, Zeus, to speed the link buying and selling process.

 

5) Use ping sites such as Ping-o-matic. Make sure to ping your website every time you publish new contents.

 

6) Submit your blog to different search engines like Google, Bing, and Yahoo!

 

7) Submit your blog to conventional directories, for example, DMOZ. Directories (especially DMOZ) increase your blog’s importance to search engines. DMOZ is very fussy, but there’s nothing to lose by giving it a try!

 

8) Submit to numerous RSS Feed Aggregators and Search Engines. This can be simple, but still a repetitive and arduous procedure that can be done with the help of submission software (e.g., RSS Submit).

 

9) Join discussions on other weblogs. Do not just offer short, laid-back comments such as “I agree.” Leave nice thoughts and responses that will “wow” the readers and make them wonder “Who authored this?”

 

10) Make use of trackbacks. If there is one or several blogs that you make reference to or use in quotations, and it is strongly related your topic, leave a trackback. It increases your own link popularity and might score several interested visitors from the connected site.

 

11) Go traditional. Use paper ads, community bulletin boards, business cards, and even peel-off stickers to get as many people to visit your blog as possible.

 

12) Advertise a link to your blog inside your e-mail, specifically on your signature.

 

13) Make use of Groups (Usenet). Look for a relevant team on Google teams, Yahoo teams, MSN teams or the thousands of additional FREE group services and discover like-minded individuals and talk to them. Make certain you make use of your blog address like it is your name.

 

14) Use discussion boards. Forums are among the best places to get and give information. You can visit forums and discover problems to resolve. Make sure you share your blog title and link, but be tactful about this; some discussion board members get irritated with people who selfishly leave a handful of links to their own website without contributing anything.

 

15) Tag your site. Tagging is really a new idea which has erupted over the web. Websites like Del.icio.ous, Technorati and many others possess a social function that allows you to put your article below keywords or even “tags” that everyone thinking about that label can see.

 

Even though these are probably the most popular methods to drive traffic to your site, do not restrict yourself to the tips above. Let your creativity flow, and you will develop thousands of methods to drive traffics to your site!

10 Fast Things You Can Do Right Now to Improve Your Ranking

Published June 21, 2017 in Business - 0 Comments

You know all the extra time you need to work on SEO? [sarcasm] Really, I tried to construct a list of fast things you can do that may help you move somewhat higher in your Yahoo or Google results.

One. Get indexed by more search engines aside from Google. There are tons of search engines on the Internet. There are also some totally free search engine distribution sites which will let you go through the best search engines and help to post your site on the search engines.

Two. Obtain listing in many blog directories. Once again, there are a lot of these out there, though it is best to search for higher PR directories. Improvingrank.org has a few of such blog directories listed by pageranks. Check the suggested directories that you can find from the homepage.

Three. Clean up your site html and hyperlinks. You would definitely want the bots from the search engines to go smoothly, in and out, of your site. Make use of the tools on W3c.org and also have a physical inspection check on them, too.

Four. Get a number of links to the webpage that you want to rank for. Make these links come from related websites that have a pagerank similar to yours.

Five. Ensure that your page URL is descriptive and key phrase rich. Naming the web page that you’re planning to rank for as new_page_1.html is actually wasting a chance to optimize your page. Use titles that are able to briefly describe the contents of the page, and let your key phrases form part of the URL.

Six. Check your name tags. You should use 90-100 characters in the titles, and you ought to include your keywords into the titles. We all know Google examines them, and so do by a lot of other search engines.

Seven. Check your alternative tags. Search bots can’t see and check pictures, but they do scan for the alt tags that are attached to the pictures. Be sure you have alternative tags upon all of your photos, and make sure they’re descriptive, as well as keyword-rich.

Eight. Reword your Web address (anchor) labels. Good anchor tags (the written text between the http: as well as /a tags) amplifies the strength of the backlink that you’re building to your website.

Nine. Go publish in a few discussion boards and put your site link in your signature. Forums are a good place to place one-way links, and at the same time, you may help someone on the forum on his/her problems. This kills two birds with one stone.

Ten. Come up with a textual content-based sitemap and set it on your site. There are lots of navigation which spiders can’t comprehend, such as forms, flash, javascript, and java. Assembling a text-based sitemap provides the bots a method to easily navigate your website.

A quarter-hour every couple of days will make an enormous difference in getting your rank higher on search engine results pages.

5 Actions & Tips for Making Income-Generating Websites

Published June 19, 2017 in Business , Content marketing - 0 Comments

We’re going to be checking out the process of developing a website and the way to make money with it. We will take you through the actual steps of selecting a domain name, a good web host, creating your pages along with the best website themes, adding content material, and, finally, generating income online with Google AdSense and various affiliate marketing systems.

STEP 1: Select Your Domain Name

To start the creation of your site, you will need to think of a domain name (i.e., website address). Attempt to get one that incorporated your chosen keywords—the topic which your business or website is focused on. This will make it simpler to remember as well as give it the benefit of being displayed on search engines like Google. There are basically a plethora of domain extension you can choose one from such as “.org,” “.co,” “.uk,” “.co,” “.nz,” “.net,” “.biz,” and “.tv.” In fact, a brand new domain expansion has been recently become available—the “.ws” (WorldSite or also known as WebSite). Consider the abovementioned domain name extensions and pick one that fits your need instead of focusing on a “.com” web address.

Top 5 Suggestions:

* Ensure your web address remains memorable.

* Select an original, unique domain name that displays exactly what your niche is about.

* Use keywords within the domain, so your site and business will be noticed by both the search engines as well as real visitors.

* Determine what site extension to make use of (.com, .ws and so on.) To do that, first decide on which type of exposure you’re focusing on. If your focus is on the local market, then a nation-targeted extension should be your choice. Otherwise, stick with .com, .net, or .org.

* Purchase multiple domain names, if necessary, and keep the additional domains that you’re not developing right now. You’ll never know how these additional domains will come in handy in the future.

Step two: Set Up Your Website Hosting, together with Domain Email Accounts

After you have your website name, you can register with a web hosting account server. There are many web hosting account offers on the internet today. Search around to find what’s ideal for your website. It may sometimes be better to get a web hosting provider/company that’s based within your country. You might also want to check out web hosting deals for “reseller’s accounts,” with which you can secure hosting services that can be used to host unlimited domain names and, at the same time, sell the excess web spaces, too!

5 Best Tips:

– Use Google and other search engines to discover reputable hosting companies. Make a shortlist of these companies.

– Select the hosting provider that operates in your nation.

– Examine details on the storage space (file size storage and limits) allocation, email accounts, directories, etc that are offered in each packages the hosting providers are offering.

– Login and test run the demo hosting accounts (if available) to see if it has a simple and user-friendly control panel.

– Consider the need for you to sign up for a commercial or reseller account.

STEP 3: Start Designing Your Website on Your Own with Web Templates or a Professionally-Made Theme

If you have the ability and skills, you can create your website yourself. Just be sure that you understand HTML or have a website design software that you can utilize. Otherwise, you can choose to hire a site designer to produce your website theme, structure, and layout. Should you design your site yourself, there is a selection of software accessible that is free (shareware), although we recommend purchasing Macromedia Studio Eight as an expert web design bundle.

You can generally cut corners in this step by using site web templates–pre-designed websites that have routing and color schemes already created and are, therefore, ready for installation. These may save you great amounts of time and money. They will also allow you to make your own website in a simple and enjoyable manner. Don’t worry; there are endless number of templates that are totally free and can easily be found on the internet.

5 Best Tips:

– Create the web site yourself or hire a professional website designer to do it for you.

– Come up with a suitable template that matches your site’s niche if you’re creating your own web theme.

– Surf the web to get suggestions and study other website designs.

– Make use of free or even professional web templates (often paid).

– Look for free design software and resources.

STEP 4: Fill Your Site with Content and Begin Making Money with Google AdSense

AdSense is a cool method to earn money on the internet and add color to your website. Search engines make it easy for website designers to show relevant search engines ads on their own site. Since the ads suit your keywords and the contents on your website, your potential customers are more likely to be interested in the hyperlinks that are shown to them by Adsense. Even better, you’ll also profit from the hyperlinks they click. It works as simple as that. You may also make extra cash by leading reader to sign up for offers supplied by the various affiliate network. These networks usually pay per action (CPA networks), and you make money every time your traffic perform a certain action, such as signing up for a trial or answering a survey, via your link.

Top 5 Suggestions:

-Make the most out of your text advertisements.

– Blend hyperlink colors to fit your site’s color scheme and format.

– Place the search engines ads within your written content.

– Have hyperlinks set up for referral signups.

– Place advertisements on all of your website pages.

Step Five: Get More Money with Affiliate Marketing Programs

You can also join affiliate marketing programs to make money on the internet. You simply need to acquire the links needed to easily display products and services on your website. When a visitor decides to buy something through your hyperlink, you will get some great affiliate commissions on the product sales. You can also earn just from the number of clicks you get on your affiliate links.

Top 5 Suggestions:

-Register for a few reputable affiliate programs.

-Create your personal affiliate marketing campaign for the products you’ve chosen to sell.

-Display ads alongside your Google AdSense ads.

-Build more websites that target on different niches within the same market and link them together. This will improve the traffics of all your websites.

-Make use of your mailing lists to market your affiliate products.

Stay tuned for the following part where we’ll look at different marketing strategies for the website you’ve just built.

3 Most Popular Ways of Making Money on the Internet

Published June 16, 2017 in Business - 0 Comments

Do you know that 95% of the people starting out in their internet businesses fail? In the middle of all the noise and hype on the internet today, not many people realize that all the ideas and techniques you can find are useless if you don’t first understand what your business model is or how are you going to make money on the internet. Even the most remarkable internet marketing technique will not work if you don’t understand how to apply it to your business.

The 3 most popular business models are:

1) Affiliate Marketing

Perhaps the most popular one out there, affiliate marketing provides a good start for newbies. Almost anyone can sign-up for an affiliate program for free and start promoting the chosen product or service. Commissions start coming in if someone will buy or participate in the programs promoted. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service, they need not know the innards of internet transactions, like merchant accounts, autoresponder (what is that?), reciprocal linking, etc. It’s also possible to be an affiliate even without a website.

Some affiliate marketing programs you may participate in require little up-front investment. Some are free. It’s no surprise therefore that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

With the millions out there involve in affiliate marketing, only 5% ever make any money and only 1% makes really big money. The “Super Affiliates,” so they are called, do it very differently from the rest, therefore they earn the big checks.

2) Writing an eBook or other type of information product, recording an information CD.

This is a great strategy because there are thousands of possibilities for the type of product that you can create. There are so many niche markets that you can write about. It could be a course on Japanese gardens, how to start your own babysitting business, how to sell your artwork, taking care of your dog’s ears … there are endless topics and still many that have not yet been explored by online marketers. You don’t have to write the information yourself, you can get a ghost writer or hire someone to produce the CD.

EBook authors need to invest more than affiliates do. While affiliates can get something for nothing, the same is not true for the eBook type of business. EBook authors need to learn a lot more than affiliates are required to. They need to spend some amount of money getting the business up and running. However, when done right, the payoff in this online business model is much more rewarding.

These marketers make more money because they have very, very low production and maintenance costs. Once the product is produced, it doesn’t cost a cent to reproduce thousands of copies. Start-up costs can be covered by selling just a few copies of very high-margin eBooks. You can even recruit hordes of affiliates to do the selling for you.

3) Adsense

This has taken the internet by storm. There are tons of testimonials from people making outrageous income from adsense.

Adsense is Google’s advertising program wherein webmasters display ads from Google’s extensive list of advertisers. Unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers’ links.

Google Adsense uses a technology to deliver ads that are highly relevant to the content of a page. Google’s engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page’s content. Running Google Adsense is quite simple. First build a website full of content of your desired niche or topic, and then register in Google’s adsense program. Once approved, you then paste a code in your page, and the ads start appearing immediately after you upload the changes to your server.

Google is silent on how it shares the revenue per click with their partners, but how much you will earn per click depends on the topic and the product being advertised. Products with profit margins of $10 for the advertiser will most likely give you a smaller pay per click than a product with a $100 margin. Similarly, ads with high conversion rates will normally give you higher payouts than less effective ads, since they can afford to pay more dollars per click, with a portion of that money going to you.

These are the top 3 most popular online business models today. No matter which model you choose, make sure you understand the basics. Stop buying courses or information not applicable to your business. Information overload can stop you before you even get started.

Your 12 Month Growth Strategy – The Effective Edition

Published June 14, 2017 in Business , Market Your Business - 0 Comments

While you may be looking for the best go-go gadget phone or that “super CRM email blaster marketing automation tool” that will convert twenty five percent more of your prospects, because we all want the magic pill. We of course are going to provide what you really need, a strong dose of wisdom mixed with some super cool strategies and tactics to get you racing towards a profit.

We are going to go over a high level yet action oriented guide that will make sure your business is super turbo charged for wins during your first year.

*Funny Picture of the “Super CRM Email Blaster Marketing Automation Machine” (I would build a custom picture) saying what all it does on each panel…

Define Success to the Extreme

Defining Success will be one of the most important things you do. You cannot hope and wish without a direct target to aim at. Example – https://www.groovehq.com/blog/12-month-growth-strategy

When you know the target then you have to know the people you plan on marketing to and their core values, beliefs, and buying process.

Define Your Strategy and Values

When you are hustling every day it is easy to lose focus on what matters. Don’t stray from your convictions in the heat of the battle. Define and set accountability processes. http://www.dominantlinkseo.com/dominant-link-strategy/ – Example Strategy Guide

Marketing, Branding, & Data

Tapping into core market resources, making sure you brand yourself, finding your unique identity in your prospects and customers minds, and then having enough data to crank your marketing to an extreme level.

Process Everything then Process More

One off projects will only get you so far. You are no longer freelancing it. Building a business is a “building” process.

You have to make sure you have the systems, checks & balances, and a process to have the same customer experience every time.

Budget and Budget Accordingly

Spending money is easy. Investing in your business takes a disciplined approach. Understanding your core strengths and weaknesses and realize that you may have to outsource certain portions of your business. There is nothing worse than not having the budget for a golden opportunity when you uncover it.

Habits and Rituals

You are only as good as what you do diligently and consistently. Build out a process that will make the habits and rituals you need for success both fun and exciting while moving you towards your goals.

Keep Your Edge

Although we want to be well thought out and executing like a top investment banker taking over the blue star airline deal (quote from Wall Street the Movie), we still have to stay hungry and sleek enough to take on the daily challenges and turn a profit weekly.

12 Months Broken Down To Steps

This will break down each step you need to take during your twelve months with an overview.

Month 1 (Example)

  • File Appropriate Company Paperwork
  • Choose Website URL
  • Choose Design / Theme
  • Create Content Plan
  • Choose CRM
  • Choose Marketing / Email Platform
  • Define Your Audience
  • Define Your 3 Month, 6 Month, 1 Year Target:
    • # of Clients
    • Amount of Profit
    • Email List Size
    • # Of Guides and # of Submissions Via Content Promotion
  • Set Processes and Work Habits

*Each Month will be broken down into actionable timelines

Protect your Nikon SLR Camera in Different Models Using a Camera Bag

Published June 12, 2017 in Lifestyle - 0 Comments

The Nikon Corporation, which was established in July 25, 1917 has proved a lot in terms of high technology products. They have defined their major concept as “Vision Nikon 21” which clarifies their goals and direction for the 21st century. Nikon Corporation’s philosophy supports “Creativity and Trustworthiness” in establishing and enforcing their corporate objectives. In return, it truly reveals the integrity of their mission.

Nikon Corporation is known for their optical goods. It includes cameras, microscopes, and lenses; there are even softwares and semiconductors. However, Nikon became popular in manufacturing SLR cameras. SLR or Digital single-lens reflex cameras became the standard equipment for more serious photographers. It provides them a large, bright, and accurate optical viewfinder, large controls and fast operation, excellent quality image, and interchangeable lenses.

The Nikon’s 1980 to 1991 models are: Nikon F3 (1980), Nikon F3HP (1982), Nikon F3T (1982), Nikon FG (1982), Nikon FM2 (1982), Nikon F3AF (1983), Nikon FM2n (1983), Nikon FE2 (1983), Nikon F3/T Classic, Nikon F3 Limited, Nikon F3/T Black, Nikon FA (1983), Nikon FA Gold (1984), Nikon F301/N2000 (1985), Nikon F501/n2002 (1986), Nikon SVC Model 1 (1986), Nikon F401/N4004 QD (1987), Nikon F801/N8008 (1988), Nikon F4 (1988), Nikon F4s (1988), Nikon F4e and Nikon F4 Press, Nikon QV1000C (1988), Nikon F401s/N4004s QD (1989), Nikon F601/N6006 QD (1990), Nikon F601m/N6000 (1990), Nikon F801s/ N8008s (1991), and Nikon F401x/N40004sQD (1991).

The Nikon’s 1992 to 1999 models are: Nikonos RS (1992), Nikon F90 (1992), Nikon Digital Prototype (1993), Nikon F50 (1994), Nikon F90X (1994), Nikon F70 (1994), Nikon E2/E2s Digital Camera (1994), Nikon FM2/T (1994), Nikon FM10 (1995), Nikon FE10 (1996), Nikon (1996), Nikon Pronea 600i (1996), Nikon COOLPIX series (1997), Nikon E2N/E2Ns Digital Camera (1996), Nikon F3 High Speed Motor Drive Camera (1997), Nikon F100 (1999), Nikon D1 (1999), Nikon E3 Digital Camera (1999), Nikon F60 (1999), Nikon F5 (1999), Nikon Pronea-S (1999), DSU (DCS-100) (1991), DCS 200 (1992), DCS 410 (1992-93) DCS 420 (1993), DCS N2000e (1993), DCS 460(1994-95), DCS 315 ( 1997), and DCS 330 (1998).

The Nikon y2k-2003 models are: Nikon F80 (2000), Nikon FM2n Y2k (2000), Nikon F65 QD/N65QD (2000), Nikon D1x D-SLR (2001), Nikon F55QD/N55QD (2002), Nikon D100 D-SLR (2002), Nikon F75QD (2003), Nikon D2H D-SLR (2003) and the Nikon/Kodak/Fuji Variants: Kodak DCS-620(x) (1999), Kodak DCS-660(M) (2000), Fuji FinePix S1 Pro (2000), Kodak DCS 760 (2001), Kodak DCS 720x (2002), and Fuji FinePix S2 Pro (2002).

The Nikon 2004 models are:  Nikon D70 (Jan), Nikon Coolpix 8700 (Jan), Nikon Coolpix 8800 (Sept), Nikon F6 (Sept) and Nikon D2X Digital Still SLR Camera (Sept). The Nikon latest model is the Nikon D80.

These models should be protected well to maintain its topnotch quality. So, to prolong its lifespan, it should be properly carried using camera bags. The choice of styles and materials depends upon the user. Generally, the best recommended products for camera bags are Domke, Tamrac, Kinesis, Billingham, Lowepro, and Gear. Just make sure that the camera perfectly suits the Nikon Model you have chosen.

Remember, Nikon products have gained the trust of many professionals worldwide, thus its existence and prosperity continues in harmony on all business levels. They ensure that new values are created to maintain the faith and pride of their consumers likewise to encourage the people having entrepreneurial spirit. Well, not only their products have strong appeal to the people worldwide, but also their services providing the greatest efficiency and usefulness. It is also your responsibility to protect their products as this will be an investment worth a picture.

SEO and Market Research Help Drive Local Businesses

Published June 9, 2017 in Business , SEO - 0 Comments

Marketing a business is growing a business. To make more money in your business, you should have a steady stream of prospects. You must be able to service those prospects (sales) and convert them into paying customers. That all starts with a glowing online reputation and making sure you are ranking for local terms.

How do you ever get local SEO and marketing if it doesn’t make money? I was asked that question a few times in a recent conference. Here is the complete answer.

ROI and Marketing

Your return on investment (ROI) is a must in your marketing programs. You should be able to turn your marketing programs into positive cash flow for your business.

For example, an investment of $1,000 dollars has to come back into the business in the form of paying customers. This means the cost of the job and the cost of marketing must also be covered. So a business that makes 40% margins will need to make $2,500 to recoup its marketing costs.

That is why direct response marketing is a perfect place to begin your SEO and advertising efforts.

Marketing Average Spends

To justify marketing budgets, you have to understand the short- and long-term value of a customer. You will need to keep customers for the long haul if you want to boost your profitability.

The normal break-even point for businesses is a 12-month period. Each customer should start bringing profit into your business within 12 months after you’ve made the investment to acquire that customer.

Acquisition Cost of Marketing

In this article, David Skok discusses the relationship between product, market, and team. According to him, failure to get product/market fit right is likely the number one cause of startup failure. He further goes on to say that the most important metric or focal point should be on the cost to acquire customers (CAC).

The CAC metric, the real profitability of a startup brand, can predict if a product, brand, or startup can make it. CAC is a percentage based on your sales and the price of your product. You cannot use the same raw cost as other businesses but should focus on the percentage itself. The “cost” to gain a customer on a $9 dollar e-book is going to be less than the cost to gain a customer on a $4k diamond necklace.

That is what separates the “big” businesses and the mid-sized businesses.

If you’re a small business with one to three employees, finding the smaller scale of this model — aside from defining roles and training others — should be your priority. This will be the difference between staying small and becoming either a highly profitable small business or a medium-sized business.

You have to focus on being effective. CAC becomes the only number that matters. Driving your business forward based on that allocation of capital will drive your business to growth.

So what do you take away from this?

  • You have to know your market and define it.
  • You have to, more than anything else, have positive CAC in your business.

Start Your Marketing With Research

The first step in marketing your brand or service is to understand your market. While this may sound boring, it will definitely help you find cost-effective methods and systematic ways to always have your brand in front of buying customers. Research is where you drive your business and become a forward thinker instead of the normal “wait until they call” method that so many have grown accustomed to.

To illustrate market research, let’s look at a fairly obvious field of work: construction. As a construction business owner, you may wonder, “Why should I do research? I am in the building business, not the research business.”

Market research for the construction business would look something like this:

  • Step 1: Determine what you’re looking for. What is the current market for commercial construction in “State/City” and who are the current players?
  • Step 2: Plan how you’ll find it. Lay out the plan necessary to answer the questions from step one.
  • Step 3: Put the plan to work. Assign the task to different members of your group or carve out time in your calendar to make sure they are completed and recorded.
  • Step 4: Create a report. Once you have the data, you need to lay it out in a way that can be kept for future reference.
  • Step 5: Incorporate the findings into your business. Start bidding for and accepting jobs based on your strengths and the targets and opportunities you found.

Using SWOT in Market Research

SWOT stands for strengths, weaknesses, opportunities, and threats. You want your strengths and opportunities to overcome your threats and weaknesses.

Strengths

Your strength as a new business is availability. You don’t have as many customers so you are not as full as other contractors.

Weaknesses

Being new, credibility is your weakness. You don’t have major influencers recommending you.

Opportunities

  • You can call other recommended contractors and sub work from them.
  • You can start a Google PPC campaign that showcases what makes you different from other contractors. An ad that says “Call us now and we will be at your house in less than three hours” can work wonders. (Remember to have the resources allocated to justify your claim.)
  • You can start building a recommendation or center of influence market by hosting small “DIY” seminars at the local hardware store. You can begin to give talks and presentations at the local Chamber of Commerce.

Threats

  • Your real threat is that you don’t make enough money to survive and thrive.
  • You will have to focus on low-hanging fruit and understand being busy is not as important as making money.
  • You have to determine what market or segment you can penetrate to become the #1 recommendation.

Using AIDA in Market Research

AIDA stands for attention, interest, desire, and action. You classify each phase in the buying decision to live in one of these moments. To understand AIDA, let’s relate it to advertising.

Attention

You must first gain the attention of your customer. You can do this by crafting a great headline and placing it in their path through internet advertising or the Yellow Pages.

Interest

You have to gain customer interest with the headline and sub-headline. This is where you talk about the benefit of using your service. They may sound cheesy but great headlines work.

Something like “Great Rates and Fast Service” or “Your Money Back” can be simple but effective, while “The Choice for Automotive Repair in [insert your county here]” will target your customers in wider mediums.

Desire

You have to understand what your customer is looking for. Is their desire price driven or is it top quality service at affordable rates?

Action

How does the customer take action? Do they call you or should they visit your website? Whatever action you have them taking, you’ll want to allocate resources to that avenue of customer service.

Added Step: Conviction

Your audience is hit a lot with various interactions from advertisements. This makes them less trusting of ads. You have to build credibility into every offer. This is why online reputation and reviews are so important.

Marketing to Your Audience

Now that you have the groundwork for your marketing laid out, you should understand the following:

  • You know what your CAC calculations have to be. Regardless of the amount of money it cost, profitability is all that matters.
  • You know what customers you have to focus on gaining to meet your CAC.
  • You know your strengths to present to these customers.
  • You know how your game plan walks the customer through the attention, interest, desire, or action cycle.

It’s now time to craft your marketing to match what you discovered. Below we lay out some of the best marketing tactics and strategies to grow your business and create a positive ROI.

Online Reviews and Reputation Management

Before you launch any marketing or advertising campaign, you’ll need to focus on driving your reputation and reviews up. You need to have credibility. Your marketing will fall short when a customer finds a lot of bad reviews for you.

Here’s how to get online reviews without pissing people off:

Make Writing the Review as Simple as Possible

Make your website the central hub to leave reviews. You can then take the positive reviews and ask customers to post them on Google Plus or Facebook. Send them the direct links with suggestive phrasing on what to say. Many times that is all it takes to gain 10-15 glowing reviews.

Be Present on Multiple Review Sites

Everyone has their preferred site. It may be where the customer found you in the first place. Yelp, Angie’s List, Google Local, Yahoo Local, Trustlink, and many more are places to start.

Be Candid

Don’t be shy. Asking for a review is part of business these days and most people don’t think about it unless you ask. Say something as simple as, “Your opinion matters to us, so I would really appreciate it if you could leave a note about your experience on a few of these sites. It helps keep my cost down on marketing. Thanks!”

Tread the Incentives Very Carefully

Show appreciation but don’t encourage reviews with incentives. Anyone that reviews your business should get a 10% off discount coupon but leave it at that. That keeps your business ethical.

Consider Your Demographics

Younger customers will make a selfie about the experience. If you’re working with a less social media savvy customer base, they will need more prompting and hand holding.

Turn Reviewers Into Brand Ambassadors

Think about ways to further leverage the relationships of positive reviewers. Think about having an appreciation luncheon and snagging some video from it to put on your site. Nothing says great customer service as sincere video clips showcasing it.

Don’t Ignore the Negative

Ostriches make terrible business owners. You shouldn’t stick your head in the sand either. Listen to the complaint and make it better than right. Always go the extra mile. This is not a place to make your case but understand and show how you are willing to please the customer.

Website and Online Marketing

Online Marketing Starts With Your Customers

Before making a website, creating a profile, or launching any campaigns, you should understand who your customers are (demographic and emotional Data). You should also know the major pain points your business solves.

Understand the Path You Want to Lead Customers

Do you want to buy traffic and direct them to your homepage or a landing page, or are you going to have them go through your Facebook page? Are those different designs ready to capture and show the pain points for that targeted group of customers?

Website and Brand Creation

Designing a website is different from making a website. If you don’t know the pivotal moments and where you want your customers interacting with you at those moments, then you’re not ready for a website.

To understand your brand’s mission online, you should first understand the key differences between online and offline.

Word of Mouth vs. Trust

Online is not extremely different than offline. You just have to understand that online trust isn’t that easy to gain. If your content is too promotional, people will see you as a “salesy” company. This won’t do well for your brand. You want to provide clear, valuable information about services, brands, and other key points that the customer would normally talk to a salesperson about.

What would you want a customer to know? Reviews, free information, credibility sources, and how your customers find you build trust online.

Appliance stores like Yale Appliances have done this and turned it into profits. They took the exact process that a customer would go through with some of their sales people and made it online. The owner has written over 1,400 posts on their website in a little less than 10 years. The site now drives a large part of their revenue and is increasing in every facet.

Listen Before Talking vs. Listen Before Writing

When you’re talking to a customer on the showroom or on the phone, you can answer the next statement based on the questions you ask them. This is not the case when you are writing the information. You have to answer all questions and make it easy for customers to understand the path to get there.

Since you’re not able to give and take as you would in person, your website design becomes the path the customer has to go through to get the answers to their questions. The design of your website should lead customers through the journey that best answers their questions.

If your website is just a placeholder to call you, you’re not increasing the research that can be done on your company.

81% of consumers research online before purchasing. That is a staggering statistic. If you want to be sought after by customers then you have to make your website educational. Put marketing aside and just have a conversation.

We have been successful at taking our customers’ catalogs and then just recording phone calls where we ask them about various products in the catalog. We then turn that into content for the website with side by side comparisons provided by brands. This is great review content that can help educate potential customers on site.

You Interact With Customers vs. Your Website or Social Page Interacts With Customers

With the same give and take as before, you have to realize that your website becomes the face of your brand online. You focus on evergreen content and its creation cannot be spoken of in ROI.

If three customers a month pull up one piece of content that you wrote a year ago, then did that content bring in 36 customers a year? What is that piece of content worth by itself?

The idea of content marketing is great. The problem is that it has to work in tandem with other great content and a great website. This starts as you create the website.

You Can Adapt Based on Customer Reactions vs. You Have to Mold Your Content Before Putting it Up

The beginning of your homepage and website should start with the design that your customers walk through. If you understand how customers interact with your business already, then you know exactly how it would lay out in a store. You should do the same online.

I have seen a lot of people spend a lot of money on sites that didn’t improve the customer experience. Make sure you understand the customer and their experience before you start on your website.

Understanding the Critical Points to Online Marketing

Don’t accept oversimplified answers to strategic marketing. You will want to start testing but that is not where you begin. You look at that process through every step and understand why things happen. This leads you to a CAC model that you can duplicate and scale.

You wouldn’t build a house without a blueprint. That is the same as your marketing infrastructure. Start with the blueprint and develop your marketing based on your plan. You can track everything online and make the numbers work for your business’ profit and avoid any poor investments.

The Secret Sauce = Online Marketing + Timing

Picture this: The moment your ad as a plumber comes across the computer screen as they realize the hot water heater is dumping gallons of water into their basement.

Another picture: The moment your ad (online tool store) comes across the screen and they are shopping for Father’s Day gifts.

These are just some examples that show you the power of online marketing. Online is the only place that you can make sure the person you’re marketing to is genuinely interested in your product or service. Also, you cannot get timing in any other form of marketing.

Timing comes down to keywords. You find keywords that your brand should show for. You show the ad only to people on that search term. That results in a conversion.

Now you just have to figure out the right piece of content to show each grouping of keywords.

This process takes a great deal of detail and measurement. Everything is well thought out and deliberate to analyze the best converting moments in your customer’s timeline of interaction with your company.

To get the right audience online you will want to have marketing segmentation. That is what we will cover in the next post.

Image Credits

In-post Images: Screenshots by author taken June 2017.

What is Freshness Factor in Business?

Published June 7, 2017 in Business , Market Your Business - 0 Comments

The “freshness” factor in business is that search engines (Google) prefer “fresh” (newly updated) web pages and content over stale already read content. That is why when you first add content to your site – such as a new blog post – the page might sit high in the rankings for a while. But eventually it may sink to a more realistic ranking.

In this “freshness factor” that allows your pages to get those higher rankings, even if the ranking is temporary. Thus updating your pages frequently can help push them to the top of the rankings. That is one of the primary reasons why you hear people talking about how “Google loves blogs”. Google doesn’t love blogs, Google loves regularly updated sites.

What is a C-class IP and why should I care?

A computer’s IP address is it’s address on the Internet. A C-Class block of IPs are ones which are next to each other. Links from the same IP have very limited value. Links from the same C Class IP block have a little more value but still not much. Links from different C-Class IPs are worth the most.

Not really important as it once was, especially when it comes to sites hosted on huge shared server clusters like those at Host Gator/The Planet, Blue Host and others. The shortage of available IP address is driving this.

What is LSI?

LSI is short for latent semantic indexing. This refers to different words that have the same or similar meanings (or words that are related). For example “housebreaking a dog” and “housetraining a puppy” are two entirely different  phrases, but they mean about the same thing.

The reason this is important is because Google analyzes webpages using LSI to help it return the most relevant results to the user. For example, a page that has the keyword “housebreaking a dog” but NO other similar words (like housetraining, paper training, potty training, puppy, dogs, puppies, etc.) probably really isn’t about housebreaking. End result: Google wont rank it as high as a web page that does include a lot of relevant, related terms.

What does this mean to you? When you create a web page around a keyword, be sure to also include the keyword’s synonyms and other related words.

What is an XML Sitemap?

This is a listing of all the pages on a website, along with important information about those pages (such as when they were last updated, how important they are to the site, etc.) The reason to create a sitemap is so that the search engines can easily find and crawl all your webpages.

This is really only important if you have a large and complex site that won’t be crawled easily. Also avoid automating this on WordPress autoblogs since sitemap generation is a processor hog and can get you kicked off of shared hosting.

What is robots.txt for?

Search engine robots (bots) look at this file to see if they should crawl and index pages on your site, certain file types or even the entire site. An absence of this file gives them the green light to crawl and index your site. If you don’t want search engine bots to crawl your site, then create a robots.txt file in your root directory that includes this bit of code:

Disallow: /

You can also create a Meta tag that keeps the search engines from indexing your site:

Important: Only “well behaved” bots read robots.txt so don’t use it to “protect” content on your site just to keep Google from indexing stuff. Most importantly be aware that malicious bots will look for pages you’re asking not to be indexed and go to them with priority to see why.