What’s the Ideal Timing for Your Next Email Campaign?

Published March 14, 2017 in Email Marketing - 0 Comments
What’s the Ideal Timing for Your Next Email Campaign?

If you have an email campaign or just a single blast that you want to get out, you may be wondering the best time to send it.

With anything in business or digital marketing, timing is essential if you want to maximize effectiveness and reach as many people as possible. If you’re sitting there with your finger hovering over the send button, wondering whether or not the timing is right, below are some considerations to keep in mind.

Avoid Mondays or the Weekends

First and foremost, the day of the week you send your email is important. Try to avoid sending any important marketing emails on Mondays because it’s usually the most hectic day for most people are your content may get overlooked. Most people are getting back into the office, going through loads of emails, and they might have other things on their mind.

When people are flooded with emails, they’re more likely to delete yours.

The weekends are obvious because people are certainly focused on other things, but you might want to skip Fridays as well because people often leave the office early on these days. At the same time, if you do want to choose between either the beginning or the end of the week, the end might be better because there’s less competition in recipients’ inboxes.

Go For Tuesdays

According to the tips above, you have a few days in the middle of the week to choose from. The best day to send emails, according to data?

Tuesdays.

People are still in active mode for the week, but they’re not as slammed as they are on Mondays.

Actionable Emails

If you’re sending an email that you want a response to, or you want it to elicit a certain action, it’s best to try and send it at the time of day when the recipient is likely to be getting less new emails.

Good times include very early mornings or late evening. If you send it during the prime business day hours, they may be too busy to take the action you’re striving for.

Later in the evening tends to work well because people often check their email before bed, but there’s also, as mentioned, less competition.

As far as early mornings, people similarly tend to check their email as soon as they wake up before they even get to the office.

Sending early morning and late night emails can be particularly effective if your audience is tech-savvy and likely to be constantly connected to their mobile device. Just be careful here. If you’re sending emails that are targeting mobile users, your content and layout need to be completely optimized so they can easily see everything on their smartphone and also take the appropriate action if that’s your goal.

Timing your emails can be as important as the content you include, so following the tips above can help you gain more visibility, and hopefully a better effect from your next campaign or email blast.

 

 

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The Five Essentials of Starting an Affiliate-Based Business in 2017

Published March 14, 2017 in Small Business Advertising - 0 Comments
The Five Essentials of Starting an Affiliate-Based Business in 2017

“It’s too late to get into affiliate marketing. I mean, that ship has sailed, right?”

Wrong.

Sure, it’s not 2005 anymore, but despite popular belief, there’s still plenty of opportunities to make money in the affiliate space. That is, if and only if you’re taking a modern approach to marketing.

After all, affiliate marketing represents a massive industry although it has evolved drastically within the past few years. Between the meteoric rise of social media marketing and the popularity of ad blockers, it’s rather difficult to replicate the niche sites of the mid-2000’s. Once you consider Google’s crackdown on spammy content and a savvier blogosphere in general, scoring with affiliates feels like an uphill battle.

However, if you follow the strategies of modern affiliates, you can grow a following and some passive  income in the process.

So, where do you start?

Legal Protection First and Foremost

Affiliate marketing represents a business, plain and simple. Therefore, you need to treat your affiliate site like a proper business instead of a side project.

The affiliate space can be somewhat volatile, and therefore it pays to separate your personal assets from that of your business assets. For example, you may want to incorporate your business as means of protecting your wealth. Not only do you look more professional to potential clients but could also save yourself from some potential headaches down the road.

Your Niche Needs to be Super Specific

From affiliate outlets such as ClickBank and Commission Junction to platforms such as Amazon, you can build an affiliate empire around just about any product. Having a hyper-specific niche will ultimately help you stand out in the SERPs and against competitors alike.

Although sites with broad niches have more potential for keywords, ranking against sites that have been around forever is just about impossible. For example, you’d have a much better time building a following and gaining search engine steam with a site centered around “herbal weight loss for women” versus “women’s fitness.”

Know Who You’re Going to Hire

Being an affiliate marketer doesn’t mean being a lone wolf, especially in a modern era where ranking for keywords and distributing content oftentimes requires us to have serious connections. Especially if you’re in a crowded niche, you can’t expect to do everything by yourself.

Rather than go it alone, consider how hiring content writers, designers and other affiliate marketers can help you grow. Think about it: you’ll quickly burn yourself out on content alone if you try grinding out dozens of articles per month while still trying to handle the day-to-day operations of your business.

For instance, it may also pay to hire a virtual assistant to do some of the heavy lifting for you. Thankfully, sites such as Fiverr and Upwork allow you to hire freelancers on the cheap to help ease the burden of your workload.

Set a Budget

All things considered, you do need to set some sort of budget to keep yourself in check.. When those first few affiliate payments start coming in, it’s tempting to overspend and spread yourself thin.

By setting limits, you ultimately avoid sinking money into a site that doesn’t pay long-term returns. Whether you wait for organic traffic or decide to go with paid ads via Facebook or AdWords, you need to test carefully before you splash too much cash.

Apply Growth Hacking Principles to Your Affiliate Site

The concept of growth hacking is all the rage right now in the world of marketing. In short, growth hacking is rooted in the idea of marketers not having to reinvent the wheel but rather rely on as many free channels as possible. In other words, you only pay for marketing when you need to scale.

The wealth of free channels out there to grow your business, especially social sites such as Facebook and Instagram, are a solid starting point to building your following which won’t cost you a dime.

Affiliate marketing in 2017 can be profitable for savvy affiliates who treat their sites like legitimate businesses. By taking a cautious approach and protecting yourself, you can go build your empire with peace of mind.

 

What Is The Most Effective Advertising Method For Small Business Owners?

Published February 20, 2017 in Small Business Advertising - 0 Comments
Mad About Business Online

Although there are numerous advertising methods out there, all of them are not suitable for small business owners. Get automatic viral instagram from socialproof and your start-up can grow a lot faster. A start-up business or a small business doesn’t have millions of dollars to spend on advertising similar to the big players in the market. This is why they need to look for an affordable but effective advertising method to promote their business. If a small business owner wants to take his/her business to the next level, there is no better advertising method than search engine marketing. This article provides an overview of the most effective advertising method for small business owners.

Social Media, SEO, and Sales Funnels

There are a few methods to grow your business when your budget is tight. Social Media will drive traffic. SEO gives you a long term plan for gaining traffic consistently. Sales Funnels are your number one need in order to convert the traffic that you do get.

Paid traffic is the last option. This option cost the most but can get you started right away. Don’t just do paid traffic. Buy traffic now and engineer you site to last and get traffic forever.

Forever Traffic is SEO

Search engine marketing is categorized into two advertising methods – search engine optimization (SEO) and pay per click (PPC) advertising. Pay per click is not the best method for a small business since the investment is much higher compared to search engine optimization or SEO. PPC is a great method to test your landing page and keywords that convert. Unless you are well-experienced in PPC, you should not dabble in it since PPC can burn a hole in your pocket when done incorrectly. This leaves a small business with one of the most effective and affordable advertising methods in search engine optimization.
SEO helps improve the brand awareness and online presence of a small business which is essential for a start-up business. SEO helps a small business compete with the big boys in the industry. Even if you operate your small business from a spare room in your home, you can take away customers from a massive brand and make them your own. Of course, you should have a good product or service for this purpose. This is how the internet helps today’s small businesses. SEO is one of the cheapest and highly-targeted advertising methods best suited for a start-up or small business. It improves your conversion rates, sales, and profits in the long run.

SEO is Global!

SEO helps you reach new markets across the world. No matter from which part of the world you operate, you can sell your products or services to a wider section of consumers in the world thanks to SEO. Also, your business operates 24/7, and 365 days a year on the net. You can sell your products or services even when you are asleep. These are some of the most important advantages offered by search engine optimization.
SEO helps take your website to the first page in the search engines. Consumers usually trust the websites that are ranking higher in the search engines. Hence, SEO helps build trust in your brand. Consumers will begin to trust your brand more when you are on the first page of Google or the other search engines. Trust is an essential factor in this competitive business environment. It helps increase your sales, conversions, and profits as a result. This is why you need to use SEO to promote your small business on the net.
Instagram is an up and coming way to generate B2B Leads for your sales funnel. SEO is the king and will always rule the top of the traffic generation concepts.